Rihanna's 'Diamonds' Drives Gains on Social 50 Chart

by William Gruger, N.Y.  |   October 12, 2012 9:15 EDT

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Christopher Polk/Getty Images

Artists in this Article

Sia

David Guetta

Rihanna

Selena Gomez

Bruno Mars

Rihanna is back at it. This week she jumps 23-3 on Billboard's Social 50 chart, elevated by attention from her newly released single "Diamonds" off her upcoming album "Unapologetic" (set to be released November 19).



The Social 50 chart ranks the most popular artists on YouTube, Vevo, Facebook, Twitter and MySpace, using a formula that blends weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.

"Diamonds" has gained over 8 million views since its September 27 release, causing a 28% overall gain in new viewers to her VEVO channel with 29 million overall views acquired during the charting week. This week she added 1.3 million new Facebook fans and 105,000 Twitters followers.

As for the rest of the Top 10, Pitbull climbs (11-10) to bring up the rear while Cimorelli shuffles (10-9) and Skrillex tumbles (4-8). PSY remains at No. 1 as Katy Perry swings (5-2) as does Adele (8-7). Taylor Swift slides (3-4) and so does One Direction (2-5). Bieber remains steadfast at No. 6.

After a long grind in the studio, Bruno Mars is making moves again as well. Last week he released "Locked Out of Heaven," the first single from his second album "Unorthodox Jukebox," due out December 10.